I was first introduced to Craft Elixirs in 2015. They were a small startup out of Seattle, WA, looking to extend their brand from cannabis-infused elixirs to fully accessible virgin syrups to be sold in natural markets. I worked with their current brand to create an expansion that is unique enough to stand on it's own, while being obviously related to the original brand. I have since moved forward with identity expansion, illustration, web design and packaging for various products beyond syrup. The brand has won awards for it's delicious Pioneer Squares; of which are some of my favorite packaging designs to date.
Scope: Brand Expansion, Identity, Packaging, Strategy, Social, Web
** Made while I was a Partner at Propaganda Creative