Full Bushel is a family farm in Washington state. The farm began to grow beyond the family's wildest dreams (yay!), and it needed a hefty overhaul in regards to brand and identity. Wanting to stand out next to big-farm competition in a market that values local produce—I was able to deliver an identity that matches the quality and care they put into their trade. You can find and enjoy the Sproule's family farm produce in Eastern Washington grocery stores and farmer's markets.
Scope: Branding, Identity, Packaging, Apparel, Strategy
** Made while I was a Partner at Propaganda Creative