The fine people at MontanaCo were looking for a more up-to-date brand and identity than what they had been working with since the 90’s. The clothing line, mostly known for it’s jackets, has retained it’s reputation for quality and style, but a facelift was necessary if the brand was going to continue competing for a changing market. I provided MontanaCo with a fluid brand and identity that feels warm and classic.
Scope: Brand Refresh, Identity, Packaging, Strategy
** Made while I was a Partner at Propaganda Creative