Anyone who has worked in the bar or brewing industry knows what a standard keg looks like; a cumbersome rounded, usually steel barrel. Tim had a super cool idea, but no way to promote it; a keg shaped as a square that is stackable, removing the "unused" square footage in refrigerators, that are easy to left and carry from room to room. I worked with Tim to come up with a simple and fun, eye-catching brand and identity.
Scope: Branding, Identity, Apparel
** Made while I was a Partner at Propaganda Creative