OVERVIEW

Araza Beauty came to us looking for a fresh face that appealed to their desired market. Though only sold online from the source; Araza has a successful reach that has been spread via positive, honest reviews and “how-to” videos shared on social media by trusted sources — earning a cult following. Their products are made with organic plant-based extracts, healthy fats, and natural earth minerals, but their brand appeal didn’t quite hit the mark.

The company’s brand name holds clout and is positioned well based on their hard-earned respect in the organic, good-for-your-skin clean beauty world. We managed to update Araza’s brand id with a look and personality that appeals to multiple generations; offering a trusted, thoughtful approach that their clean, honest product offering deserves. Next up? packaging and a brand-spankin’ new website to match.