OVERVIEW

Coppa Butchery came to us with a clear vision, to break out of the sea of predictable butcher shop brands and create something unmistakably their own. To lean into fun, a little weird, and intriguingly exotic, yet still approachable enough to win over everyday customers.

We partnered with them to craft a full brand identity that could carry that balance across every touchpoint, from merch to in-store signage, building a world that felt both elevated and disarmingly charming. A standout moment in the process was developing their custom illustration, Herbert the Pig. A character that embodies the brand’s playful, offbeat personality while remaining warm and inviting. The result is a distinctive, scalable brand identity that not only sets Coppa apart from its (friendly!) competition, but also positions them to expand into new cities with a recognizable aesthetic and a reputation for quality that draws people in.