Indaba Coffee Roasters Brand Identity, Packaging & Campaign Strategy | Maker + Made — Maker + Made

SCOPE

Brand Identity Development
Packaging Design
Brand Photography
Environmental Design
Campaign Strategy
Campaign Management
Merchandise Design
Digital + Print Design

OVERVIEW

This local brand has been serving their community with big dreams and hard work since 2009. Our team had the pleasure of elevating their brand identity to match their vision, and has since created packaging designs, seasonal product photography, environmental murals, digital and print design, event design, full-fledged campaigns, and more. We’re grateful and stoked to continue working side-by-side with these cool kids.

Interior of a coffee shop with wooden tables and chairs, a person seated near a shelf with potted plants, and a large wall with green leaf illustrations and the word 'INDABA' along with the phrase 'love people — love coffee'.

Indaba mural "love people love coffee"

A group of six canned coffee drinks arranged on a light-colored surface, with some cans standing upright and others lying down.

A partially open bag of High Dive coffee beans with scattered beans on a white surface.

Rows of coffee bags labeled Ethiopia Natural, Ethiopia Sheka, Rwanda Sholi on wooden shelves near a potted plant with large green and cream-colored leaves.

Stacks of coffee packages labeled 'Indaba High Drive Instant Coffee' with a brown paper bag featuring a similar label, placed on a beige shelf with shadows casting from the lighting.

Several brown paper coffee packets labeled 'Indaba High Drive Instant Coffee' arranged on a white surface, with coffee grounds spilled nearby.

Shelf with bags of coffee, a dark glass coffee bottle, and other coffee-related items. The coffee bags are from Indaba Coffee Roasters, with one labeled Lilac City and another Bowl & Pitcher.

A paper bag of Bigfoot Blend medium-dark whole bean coffee with an illustration of Bigfoot and pine trees on the front, placed on a surface with a plant in the background.

A tall glass of layered green, white, and orange drink on a wooden surface.

A glass of iced coffee with cream swirling inside, placed on a round wooden coaster on a white surface with a plain white background.

Various iced drinks on a wooden tray, including coffee, tea, and fruit smoothies with garnishes like lemon and herbs.

Glass of lemon iced tea with lemon wedges on top, placed on a white tray against a light gray background.

A hand pouring milk into a glass of iced coffee on a wooden tray.

Top-down view of a wooden tray with a small white pitcher, a glass of water, a bowl of mixed berries, a teaspoon, and two small glass pitchers containing green and red liquids on a white surface with shadows.

A tall glass of dark cola with lemon slices and a sprig of rosemary, garnished with a black straw, sitting on a round wooden board with a light gray background.

A collection of five different colorful iced drinks on a black rock, with a light gray background.

A tall glass of iced coffee on a wooden tray with a hand holding a straw.

A wooden tray with a glass of ice water, cream pitcher, small bowl of strawberries, and three small glass containers with colorful sauces.

Two smiling individuals, a woman and a man, standing together outside a coffee shop with signs and balloon decorations in the background. The woman is wearing a white t-shirt, blue shorts, sunglasses, and sandals, while the man is wearing a black t-shirt, gray shorts, and gray slip-on shoes.

Interior of a modern, casual restaurant or cafe with people sitting at tables, a woman seated on a high stool near the window, and a neon sign on the wall showing a stylized cloud and wind lines. The decor features black ceiling tiles, wooden accents, and large windows letting in natural light.

Indaba soda glasses

Poster for Indaba's Craft Coffee Week 2025 featuring coffee illustrations, event details, and a photo of a person pouring coffee at a counter.