OVERVIEW

Creators of the most beautiful, handmade light fixtures; The Light Factory came to us looking to level up on their brand identity and it’s presence. The owners had found success for a decade of supplying their products online, and had just signed their first in-person lease: a perfectly sized space that could house some model rooms and setups, practically begging for shoppers to swing by and hang out for a while.

We were able to come up with a brand identity that tied into what their preview and current customer base was familiar with, and also expanded into an elevated, yet fun and approachable new look and feel for new, potential ones. Our team moved forward with TLF to tie the updated visuals of the brand into their new digs with environmental design. We were also able to help with tweaking their online shop and site presence to provide a consistent visual voice.