Logo with the word 'Ely' in stylized cursive font, above the words 'Coffee + Goods' in capital letters, all in black and white.
The image displays the Carbon Trust logo, consisting of a stylized letter 'C' and a leaf motif that is incorporated into the 'T'.

SCOPE

Brand Identity Development
Packaging Design
Merchandise Design
Environmental, Design

OVERVIEW

Tyee Coffee Co. is a cherished, longstanding part of the Priest Lake area in Northern Idaho. We created a unique, fresh identity for the coffee company as they branched out to a second location. Where we landed meets the goal of modernizing the shop’s identity while holding true to the area’s rich history and long-standing local roots:  a clean, cheery and vintage brand that appeals to lake locals and visitors alike that will stand the test of time. Beyond the brand, we’ve delightfully been able to help Tyee with a variety of ongoing work, including packaging, signage, and more.

A coffee shop counter with a barista preparing drinks, wooden cabinets, a large leafy plant, and hanging light bulbs, with a green 'PICK UP' sign overhead.
Text displaying 'Craft Coffee + Goods' in large, bold letters.
mm_website_portfolio_TYEE_Logo Carousel 1.png
A brown paper bag of Tyee Coffee Company's Tyee Blend, featuring a colorful sunset design with a fish, on a wooden table with chairs in the background.
Line drawing of a modern house with multiple levels, curved balcony, garage, and flat roof.
Craft Coffee + Goods logo in script font
A hand holding a plastic cup of iced coffee with a black straw, against a plain gray background.
Graphic design featuring a map of Idaho with the text 'Tyee' in the center, surrounded by phrases like 'Coffee + Goods', 'Priest Lake', 'North Idaho', and 'Sip, Sip, Savor'.
A beige tote bag with a simple illustration of a fish on it. The bag has handles and the text "Craft Coffee + Goods" is printed in small blue letters above the fish.
Stylized text spelling 'Tyee' in dark green with a light background and rounded border.
Retro-style sign with the word "Tylee" written in cursive, orange lettering with a yellow outline, on a light beige background with a brown border.
Retro-style logo with the word "Tylee" in stylized brown cursive font on a cream background, bordered by a brown frame.
Retro-style sign with the word "Tylee" written in cursive, orange lettering with a yellow outline, on a light beige background with a brown border.
Person sitting on the ground in a wooded area, holding a black travel mug and another person's hand on their knee, with the other person wearing a pink jacket.
Vertical yellow text on a black background spelling 'S. PUBLIC VOICE'
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