COLEMAN — AMAZON A+ CONTENT

Coleman tents are built on legacy, but digital retail demands clarity and conversion. For this line, we focused on elevated PDP and A+ content that showcased durability, spatial scale, and real-world usability. Large-format lifestyle imagery, simplified feature callouts, and structured visual hierarchy helped reinforce trust at the point of purchase. Because when a product is iconic, the role of design is refinement, clarifying value, and strengthening retail performance.